Exciting News About Joey’s Plunge

Posted on November 7th, 2014 in Uncategorized

September 22, 2014

Dear Friends, Family, Plungers, Hikers, Donors, Fundraisers, Sponsors, Spectators and Towel Holders,

We write to you today as a grateful family. We’ve been so blessed with everyone’s love and support of Joey’s Plunge and are proud to call you part of the Joey’s Plunge family. As a “plunge family”, we have accomplished so much. We just completed our 10th event (9 plunges and 1 hike), which has funded the Joey’s Plunge Family Sponsorship Endowment in excess of a quarter of a million dollars. As you know, this endowment enables children with life-threatening illnesses and their families to attend Camp Sunshine for free every year, and it will continue to do so in perpetuity. Joey’s Plunge in Boston has also laid the foundation for plunges in many other locations that together have raised millions of dollars for Camp Sunshine and will continue to raise even more in the coming years. We can all be very proud of these accomplishments.

That being said, we feel the time is right to take on a new challenge, create a new legacy and reach even more kids in need. Camp Sunshine will continue to remain a very special place for our family. We look forward to many more years of volunteering in such an amazing program; however we have decided that it is best to direct the funds raised from our future events to another nonprofit that we love and believe in.

Beginning in 2015, Joey’s Plunge will begin raising money to support the Life is good Playmakers. The Playmakers are a Boston-based charity working hard — and playing hard — to address the growing issue of early childhood trauma in America. The Playmakers partner with frontline professionals — such as teachers, social workers and medical specialists — who dedicate their lives to helping children overcome poverty, violence and illness.

Life is good has supported us since day one. We’ve worked with many members of the Playmakers team for years and love what they do. Our support will help them grow stronger throughout New England, in several major cities across the country, and in Haiti too. We hope you’ll take the time to get to know this inspiring organization. Check them out at ligplaymakers.org.

We look forward to the next chapter in Joey’s Plunge and hope you will join us for the journey. Together we can create fun memories and do great things for kids in need.


The Cerato Family

(Mark, Cheryl, Tim and Joey)

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